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Work · Gift Madujibeya, Brand Strategist

Every project started as a problem.

Here’s the problem, the thinking and the result.

  • 9case studies
  • 20+brands
  • 8+industries
Case studies09
Archive06

More brands.

Brand identity · Brand guidelines · 2021–22

MMabon Custom + Retail

Brand identity and guidelines for a Nigerian custom-apparel store.

Mmabon' Custom + Retail brand guidelines cover: white wordmark and round M' badge on red
Logo variations: Mmabon' wordmark and M' monogram on white, red and black, plus two app-style favicons
Merch on red and blush: swing tags, coffee cups, a gift bag, face mask, lanyard, hoodie and T-shirts

Brand identity · 2020–21

Adire by Teeny

Identity for an adire fashion label. With Yecaze Digitals.

Adire by Teeny logo: a woven star icon and serif wordmark on deep indigo, mustard, teal, plum and red
Adire-inspired pattern: geometric tiles of flowers, stars, arcs and circles in red, teal, mustard and plum
Indigo and grey T-shirts on hangers with the star logo on the chest and a block of pattern tiles on the hem
Two caps, mustard and white, with the star badge on the crown and the pattern printed on the brim

Brand identity · Style guide · 2022

CharisGod Motors

A red-and-black identity, pattern and merch for an automotive business.

Charis God Automobile mark: a bold CGA monogram with a chequered-flag band, white on red
Logo system: CGA monogram in red and white, plus the CHARIS GOD wordmark lock-up on white and black
White and red T-shirts on hangers against black, each with the CGA monogram on the chest
Red cap on black with the CGA monogram on the front panel

Brand identity · Style guide · 2021–22

Janeg Fashion Empire

A full brand identity system for a fashion business. With Cre8ive Graphics.

Jane G Fashion Empire brand guide cover: JG monogram with scissors and roses in a white circle on orange
Logo lock-ups: JG monogram beside JANE G Fashion Empire, on white, in a black pill and in an orange frame
Brushed-silver 3D sign on a grey wall: JG monogram above JANE G Fashion Empire and The Fashion Mistress
Gold JANE G lettering with a black-and-gold JG medallion on a textured cream surface

Rebrand · Packaging · 2022

Xtaray Therapy

Brand identity and manual for a therapy and wellness business. With Yecaze Digitals.

Xtaray Therapy logo: a green rounded-triangle X icon beside a heavy black italic wordmark, with lime stripes
Before and after: the old XTARAY wordmark beside the new Xtaray Therapy icon and wordmark
Half Cast body cream tube, jar and boxes in white and green with ginger art, on green and grey
Half Cast body cream tube and jar on a wooden plinth in a dark green room with brass plant stands

Merch concept · Icon set · 2021–22

Brand ambassador and template designer for Nigeria’s leading sales-page builder, 300,000+ users. Merch concept, with Yecaze Digitals.

Navy-and-white Softlink.ai hoodie and two sweatshirts with wave-line prints and slogan stacks, on bright blue
White and navy Softlink.ai T-shirts on hangers, slogan stack on the chest and concentric arcs on the hem
Activewear: navy joggers with Softlink.ai down the leg and a vest on an athlete, framed by the cloud icon

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