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Veracoth · Health & wellness

A wellness movement you can spot in every post.

Veracoth brand presentation cover: the green VC mark and 'vera coth' wordmark over a dark green forest
Client
Veracoth
Sector
Health & wellness
Year
2023
Role
Brand identity · Logo system · Pattern · Social media
Status
Delivered in 2023
Palette
01

The problem

A health and wellness movement led by Coach Vera, with nurses, nutritionists, fitness coaches and psychologists behind it. It was posting five to seven times a day on Facebook, Instagram, LinkedIn and WhatsApp, and needed to look like one brand in every one of them.

02

The thinking

A brand seen that often is mostly seen small. So the mark is simple: a V of two rounded strokes beside a bold, open C. Fresh greens say health before a word is read, and a pattern made from the mark carries the brand from a profile photo to a hoodie.

03

What I made

  • Moodboard and brand direction
  • Logo and VC logo mark
  • Colour palette and typefaces
  • Brand pattern made from the mark
  • Favicons and social media covers
  • Merch: tote, T-shirt, bottle, mug, notepad and hoodie
Moodboard: deep green, bright green, leaf green and yellow swatches beside fresh basil on a checked cloth
Result04

Delivered in 2023

One mark, one palette and one pattern, ready for every post, profile and product.

  • 5colours, deep green to Vera yellow
  • 6merch pieces, one mark
The work05
Primary logo: the green VC mark over the 'vera coth' wordmark, then reversed in white on bright and deep green
The Veracoth logo mark on its own: a V of two rounded strokes beside a bold open C, in green
Colour palette bars with their hex codes: #1F4A44, #00CF82, #83D264, #E9FFF7 and #FFC700
Brand pattern page: the VC mark repeated in rows of green on white to form the Veracoth pattern
Three round favicons: the green VC mark on leaf green, deep green and yellow circles
Social media cover: the white Veracoth logo on a leaf-green banner of the VC pattern, with mint leaves
Green tote bag printed with the white Veracoth logo over a tonal VC pattern, hanging from a rail
Green T-shirt on a black mannequin: a small white Veracoth logo on the chest and a large tonal C at the hem
Green water bottle with the white Veracoth logo, in front of a giant white VC mark on deep green
Two stacked green mugs with the white Veracoth logo, in front of a giant white VC mark on deep green
Leaf-green notepad with the white Veracoth logo and a cropped VC pattern, a pencil beside it
Deep green zip hoodie with a bright green hood lining and a small white Veracoth logo on the chest

Next project06

Twenty years of skill, booked out for two months. Client-reported, 2022.

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