Brand Strategist · Gold Coast

I make businesses easy to choose.

You bring the problem: customers, growth, a brand nobody remembers. I bring the plan, then build it.

Brands built for

  • Churches & community
  • Health & telehealth
  • NDIS & disability support
  • Beauty & hair
  • Fashion
  • Food
  • Automotive
  • Landscaping
  • Education
Selected work01

Seen, then chosen.

The work, and the problem it solved.

Stories02

Launch film · CoastWIDE Church

A church that’s easy to find, visit and give to.

Brand system, custom-coded website and a launch film.

Problems first.

Christmas pyjamas

200+sets sold, zero ad spend
  1. The problem

    50 sets, 10,000 followers, no website. The owner asked for a video ad.

  2. The thinking

    I asked questions instead. A warm Pidgin-English check-in with followers, a family video, then photos.

  3. Result

    200+ sets sold, four times the goal. Restocked at least three times. Zero ad spend.

Dreadit

2 monthsbooked out from launch
  1. The problem

    Brisbane loc specialist. Twenty years of skill. Every booking lived in WhatsApp.

  2. The thinking

    Skill wasn’t the problem. Being easy to choose, and easy to book, was.

  3. Result

    Brand, booking system, launch: booked out for two months from launch. No ads. Client-reported.

The Dreadit story
The process03

How I think.

  1. 01

    Ask

    Questions before design: what customers ask, where they find you, what happens next.

  2. 02

    Diagnose

    Find the one thing stopping people from choosing you.

  3. 03

    Build

    Make only what fixes it: message, brand, website, booking, content.

  4. 04

    Launch

    Put it in front of the right people. Then keep showing up.

Steal like an artist04

Stolen, openly.

  • Billy GeneMarketing
  • Chris DoBrand strategy
  • Daniel FolleyFunnels
  • Mum’s shop, OrluTen years of selling

Mixed together, then made mine.

Bring me the problem.

Twenty minutes. $50, credited to any session or project.

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