YoursAssistance
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YoursAssistance · My own brand

My own brand, rebuilt around one sentence.

Brand pattern of people, hearts and check-mark bubbles in white on brand blue
Client
YoursAssistance
Sector
My own brand
Year
2022 · rebuilt 2026
Role
Positioning · Brand identity · Website · Content
Status
Live
Palette
01

The problem

Seven different descriptions of me on seven platforms, a tagline that promised everything, and a link page full of things nobody asked for.

02

The thinking

Take my own advice. One sentence everywhere, offers named by the result they deliver, and a mark that already said it: a person, a speech bubble with a tick, a heart. Listen, say it right, care.

03

What I made

  • Positioning and one-line promise
  • Mark, colour and pattern system
  • Offers named by outcome
  • Bio page at yaxclass.com
  • This website
  • Instagram carousels and launch films
Logo concept: the mark built from a customer, a speech bubble, a check mark and a heart
Result04

Live

You’re looking at it.

  • 7descriptions of me, before
  • 1sentence, everywhere, now
The work05
Logo construction drawn in grey outlines: head, speech bubble with check, shoulders and heart badge
Visual identity: blue mark and wordmark on light grey, icon tiles in blue, black, white and red
Brand colours: blue #0298DA, red #ED3237, charcoal #393637 with tints, used 50, 10, 15 and 25 per cent
White and blue mugs with the YoursAssistance mark, beside a blue and red pen, on brand blue
White and blue caps and hoodies carrying the YoursAssistance mark, on navy and brand blue
Next project06

A church that’s easy to find, visit and give to.

CoastWIDE home page: 'Don't do life alone.' over the senior pastor, with service-time chips and two buttonsCoastWIDE ChurchChurch & community

Bring me the problem.

Twenty minutes. $50, credited to any session or project.

Book a positioning call20 min · $50, creditedEmail me
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