- Client
- Dreadit
- Sector
- Beauty & hair
- Year
- 2022
- Role
- Brand strategy · Brand identity · Booking system · Launch
- Status
- Booked out for two months from launch, no ads
- Palette
01
The problem
A Brisbane loc specialist with twenty years of skill and no brand. Every booking lived in WhatsApp.
02
The thinking
Skill wasn’t the problem. Being easy to choose, and easy to book, was. So the brand had to look like twenty years of work, and booking had to live in one place, not a chat thread.
03
What I made
- Brand strategy
- Brand identity
- Online booking system
- Launch
Result04
Booked out for two months from launch, no ads
- 2 monthsbooked out from launch
- 20years of skill
- $0spent on ads
Client-reported.
The work05
