Edwincare Support Services · Disability support

A disability support brand designed to be trusted, and easy to refer to.

Edwin brand guide cover: white edwin script logo on bright blue with an oversized figure motif behind
Client
Edwincare Support Services
Sector
Disability support
Year
2024
Role
Brand identity · Website design · Social media
Status
Designed
Palette
01

The problem

The old website didn’t explain the full range of services, had no simple referral form, and didn’t work well on phones.

02

The thinking

In disability support, people choose who they trust. So the brand is calm and human, with a person built into the name, and the site leads with services and a referral form, not a mission statement.

03

What I made

  • Brand identity and guidelines
  • Logo, colour, type and pattern
  • Stationery and ID cards
  • Website UX/UI design
  • Online referral form design
  • Social media content
Edwin logo colourways: the script logo reversed on black, blue and green tiles and in blue on white
Result04

Designed

Brand and website designed by me. The client runs the live site.

  • 7colour system, led by blue and green
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Bring me the problem.

Twenty minutes. $50, credited to any session or project.

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