- Client
- Goodway Academy
- Sector
- Education · nursing
- Year
- 2026
- Role
- Brand strategy · Brand identity · Website
- Status
- Brand delivered · website in development
- Palette
01
The problem
An academy preparing Nigerian nurses for NCLEX and careers abroad. Nurses trust it with their future, so it has to look credible before anyone reads a word.
02
The thinking
Nurses buy certainty, not hype. So the line is the destination, “From Africa to licensed abroad”, and the rules are strict: one accent colour per post, real nurses, real numbers, never the word “guaranteed”.
03
What I made
- Positioning and brand voice
- Logo system in three lockups and colourways
- 23-page brand guide
- Colour system checked for contrast
- Social media direction
- 11-page responsive website (in development)
Result04
Brand delivered · website in development
Brand guide delivered, 23 pages.
- 23pages in the brand guide
- 3logo lockups, three colourways
- 11page website, in development
The work05
