Vixus Direct Living · Property · room leasing
A room-leasing start-up that looks established before day one.
- Client
- Vixus Direct Living
- Sector
- Property · room leasing
- Year
- 2023
- Role
- Brand identity
- Status
- Brand delivered · pre-launch
- Palette
01
The problem
A room-leasing start-up building from nothing. Renting runs on trust, and a new name has none yet.
02
The thinking
So the brand earns trust early: a mark that works from a key holder to a car door, consistent colour and type, and rules strict enough that any supplier can apply them.
03
What I made
- Mission and brand story
- Logo system, extensions and co-branding
- Colour, type, pattern and imagery
- Stationery and reception signage
- Car branding, key holders and apparel
- Event and outdoor banners
Result04
Brand delivered · pre-launch
A complete system, ready for launch.
- 36spread brand guide
The work05
