Mary’s Bole Joint · Food

A Nigerian food brand designed to make you hungry.

Mary's Bole Joint silicone wristbands in chocolate, golden yellow and cream scattered on a butter-yellow surface

Client: Mary’s Bole Joint
Sector: Food
Year: 2025
Role: Brand strategy · Brand identity · Packaging · Social direction
Status: Identity delivered, 2025
Palette

The problem

A mobile kitchen serving Nigerian traditional meals in Australia. It needed to feel like home to Nigerians and inviting to everyone else.

The thinking

Food is bought with the eyes first. So the colour does the selling, warm and appetising, the “J” is shaped to feel friendly, and the pattern carries the culture so the words don’t have to.

What I made

Brand strategy and values
Logo system
Colour, type and pattern
Packaging and stickers
Gazebo, merch and stationery
Social media and photography direction

Result04

Identity delivered, 2025

Ready for the street, the stall and the feed.

The work05

Kraft takeaway bag with a patterned brown band and a round Mary's Bole Joint seal, on golden yellow

Merch range: bucket hats, chef jacket and hat, tees, sweaters and wristbands carrying the MB monogram

Delivery social ad: rider on a yellow scooter with a branded food box beside a red map pin

Next project06

A disability support brand designed to be trusted, and easy to refer to.

Blue and green Edwin staff tees on mannequins, each carrying a large white figure motif

Edwincare Support ServicesDisability support

A Nigerian food brand designed to make you hungry.

The problem

The thinking

What I made

Ready for the street, the stall and the feed.

Bring me the problem.