About · Brand Strategist, Gold Coast

Hi, I’m Gift.

I’m Gift Madujibeya, a brand strategist on the Gold Coast. People bring me problems: not enough customers, a brand nobody remembers. I find the real one, then build the fix.

Taking new projects9:41 amGold Coast
Gift Madujibeya, brand strategist, arms crossed, in a grey overshirtBrand strategist
Where it started01

I learned to sell before I learned to design, running my mum’s shop in Orlu, Nigeria. Ten years on, one belief holds: it’s not the best product that sells, it’s the best-marketed product.

$1,000My first Australian client
$14,000+Work from her referral

I’m the bridge between what a business knows and what its customers need to hear.

Quick facts02
  • BasedGold CoastQueensland
  • Brands built20+across 8+ industries
  • Ambassador300,000+Softlink.ai users
  • Grown organically60,000+Snapchat subscribers
Steal like an artist03

Where I stole it from

Nothing I do is original, and I’m fine with that. I learned marketing from Billy Gene, brand strategy from Chris Do, and funnels from Daniel Folley, founder of Softlink.ai, who made me a brand ambassador after seeing my landing pages. I mixed it with ten years of selling and made it mine. Austin Kleon calls it stealing like an artist.

What I believe04
It’s not the best product that sells, it’s the best-marketed product.
Gift
It’s not what you say, it’s how you say it.
Gift
My own brand · 202205
  • Visual identity: blue mark and wordmark on light grey, icon tiles in blue, black, white and red
  • Logo construction drawn in grey outlines: head, speech bubble with check, shoulders and heart badge
  • White and blue caps and hoodies carrying the YoursAssistance mark, on navy and brand blue
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